In the pickup bed of the Apocalypse Hellfire, you'll find nearly a meter and a half of storage space, perfect for hauling gear or supplies. This impressive capacity is further accentuated by the faux armour plating that wraps around the vehicle, pulling together its intimidating and rugged appearance.
All this added bodywork and the inclusion of two extra wheels come with a significant downside—the Hellfire likely weighs as much as a small tank. The massive weight could have been a dealbreaker, but the engineers had a powerful solution up their sleeves. To counteract the heft and ensure the Hellfire performs as fiercely as it looks, they equipped it with a monstrous 6.2-liter supercharged Hemi V8 engine that cranks out over 800bhp. This powerhouse of an engine ensures that, despite its weight, the Hellfire delivers exhilarating performance and unmatched power on any terrain.
The impressive horsepower generated by the Hellfire's engine is sent to all six wheels, ensuring that this beast can handle just about any terrain you throw at it. For those who might find this level of power a bit too intense, there are alternative engine options available. You can opt for a more modest, yet still potent, 512bhp Hemi 392 unit or a robust turbo-diesel variant that churns out around 460lb-ft of torque, providing a balance between power and efficiency.
Step inside the Hellfire, and you'll find a surprisingly civilized interior. The cabin is adorned with vast amounts of quilted leather, creating a luxurious atmosphere that contrasts with the vehicle's rugged exterior. The seating layout is thoughtfully designed in a 2+2+3 configuration, making it a practical choice for families who need both space and comfort. Despite the rugged exterior, the interior offers all the amenities and comforts you’d expect in a high-end vehicle. Apocalypse Manufacturing's customization options allow you to tailor the interior to your exact specifications, whether you want additional tech features, unique materials, or specific seating arrangements. This means you can transform the Hellfire's interior to meet your personal preferences or specific needs, making it truly one-of-a-kind.
Pricing for the seven-seat Hellfire starts at $189,999 in the US, reflecting the extensive modifications and high-end materials used throughout the vehicle. Potential buyers in the UK will be disappointed to learn that due to its substantial size, the Hellfire won't be making its way across the pond. Its dimensions are simply too large for the narrower roads and parking spaces commonly found in the UK. Nonetheless, for those in the US looking for a powerful, luxurious, and highly customizable family vehicle, the Hellfire stands out as an extraordinary option that combines extreme performance with everyday practicality.