Hot Wheels Legends Tour UK 2024 Search for Next Die-Cast Car Begins

This year, the tour is partnering with SlammedUK’s Gravity Show at the NEC in Birmingham, adding a new dimension to the live event experience.

On August 24 and 25, the NEC will host the three finalists, with the ultimate winner being chosen by a panel of judges led by Hot Wheels designer Craig Callum. The winner will then compete in the Global Semi-Final on November 2 and the Global Grand Finale on November 11, aiming for the honor of becoming a globally sold die-cast model.

Now in its seventh year, the Hot Wheels Legends Tour has expanded its reach to include new countries like the UAE and Colombia. The tour continues to be a cornerstone event in the global car community, celebrating creativity and automotive culture. Last year, a modified Mazda MX-5 from New Zealand, named Chimera, was crowned the global winner and transformed into a beloved Hot Wheels toy.

The Journey to Legendary Status

UK car enthusiasts are invited to enter their vehicles, whether new, classic, road, or track-ready, by submitting a short video and description at www.hotwheelsuklegendstour.co.uk before July 5. Entrants are judged on authenticity, creativity, and 'garage spirit,' with judges seeking unique and on-trend vehicles that stand out from the crowd.

For the third consecutive year, the UK’s representation at the Global Finale has been strong. In 2023, Michael Wallhead’s MG 'B-EAST' made it to the global stage, following the success of Lee Johnstone's 1969 Volvo P1800 gasser in 2021, which became the first non-US car to win the overall competition.

A Celebration of Creativity and Enthusiasm

Ted Wu, Senior Vice President and Global Head of Design for Vehicles at Mattel, highlights the passion and innovation seen at Hot Wheels Legends Tour events. "The dedication and enthusiasm we see at Hot Wheels Legends Tour events around the world keep us motivated to build on the tour every year to find more ways to celebrate custom car builders and their drive to become legendary," he said. The UK finals are noted for their diversity, featuring everything from sleeper classics and wild custom builds to iconic race cars and the latest supercar modifications.

Partners and Sponsors

The 2024 Hot Wheels Legends Tour UK is supported by partners such as Smyths Toys, Falken Tyres, and Yuasa, enhancing the event's reach and impact.

For more information about the Hot Wheels Legends Tour in the UK, visit www.hotwheelsuklegendstour.co.uk and follow the hashtag #HotWheelsLegendsTour.

Hot Wheels: A Legacy of Innovation

Hot Wheels, established in 1968, remains the leading die-cast brand in the UK and globally. The brand, known for its influence on car culture and innovation in toy design, continues to inspire future generations of car enthusiasts and builders. With over eight billion cars sold to date and an exciting future that includes a live-action movie, Hot Wheels remains a beloved and iconic brand in the world of toys.