Genesis Unveils Snow-Ready GV60 Mountain Rescue Concept in Davos

This electrifying concept transforms the sleek GV60 electric SUV into a rugged all-terrain vehicle, designed to tackle the harshest winter conditions.

Snowstorms have swept across the globe recently, blanketing areas far from their usual frosty stomping grounds. From Michigan’s icy roads to the unexpected chills in Texas and Florida, the challenges of navigating snowy terrain are more apparent than ever. Genesis decided to tackle this head-on, turning its luxury electric SUV into a formidable snow rescue machine.

Built for Adventure and Rescue

At first glance, the GV60 Mountain Rescue Concept is a showstopper. The factory tyres have been swapped out for chunky snowmobile tracks, offering unmatched traction and significantly increased ground clearance. The design not only screams capability but also gives the GV60 an intimidating, go-anywhere stance. Carbon fibre fender flares were added to accommodate the broader track width, making it look as ready for the slopes as a pro snowboarder.

Draped in an eye-catching orange-striped livery, this concept isn’t just about aesthetics. Genesis has positioned it as an all-terrain rescue vehicle, complete with the tools to match. A custom roof rack features a built-in LED light bar, perfect for navigating through blizzards or dimly lit trails. There’s also a secondary rack over the rear window, ideal for carrying additional gear.

Fully Equipped for Emergencies

Inside the GV60 Mountain Rescue Concept, Genesis prioritised functionality. Sports seats add a touch of performance flair while keeping occupants secure during rough rides. More importantly, the cabin has been outfitted with a comprehensive set of medical supplies and advanced communication tools, ensuring that rescue teams are well-prepared for emergencies.

One of the standout features of this concept is its vehicle-to-load (V2L) system. Leveraging the EV’s high-capacity battery, the GV60 can power auxiliary devices in remote locations, making it a versatile tool for emergency responders in isolated areas.

Building on Winter-Themed Legacy

This isn’t the first time Genesis has embraced winter-inspired creativity. At last year’s Davos event, the brand revealed the X Speedium Snow Concept, a sporty coupe with a ski rack and auxiliary lighting. However, the GV60 Mountain Rescue Concept takes things to another level, showcasing Genesis’s ability to blend luxury, capability, and cutting-edge design.

Innovation That Inspires

While the GV60 Mountain Rescue Concept isn’t bound for production, it’s a testament to Genesis’s ingenuity and commitment to pushing boundaries. By reimagining the GV60 as a snow-busting rescue vehicle, Genesis demonstrates the versatility of electric vehicles and their potential beyond city streets.

Whether navigating snowy mountain passes or showcasing futuristic design at a global event, Genesis proves once again why it’s a brand to watch in the luxury EV space.