Genesis

The 2027 24 Hours of Le Mans will see an exciting new entry as Genesis unveils its GMR-001 Hypercar, a car designed to take on the world's best. With Hyundai WRC expertise fueling its development, this sleek, performance-driven vehicle promises to make waves on the track.

Genesis is shaking up the electric SUV world with the bold and futuristic X Gran Equator Concept. Revealed at the 2024 New York Auto Show, this luxury off-roader blends rugged design with refined innovation, offering a glimpse into the brand’s adventurous new direction.

Genesis GV80 Desert Edition, an off-road luxury SUV designed for motorsport legend Jacky Ickx. Packed with rugged modifications, it previews the future of Genesis' Magma performance sub-brand.

Genesis is gearing up to join the ranks of automotive giants like Cadillac, Lamborghini, and Porsche by launching a high-performance racing program centered around a new LMDh car.

Discover the latest from Genesis, including the unveiling of the G80 EV Magma concept and updates to the Electrified G80 and GV70 at the Beijing Auto Show.

Genesis is set to unveil an electric full-size SUV concept named the Neolun at the 2024 New York Auto Show this week.

For years, Genesis has teased the idea of introducing its own performance sub-brand, drawing parallels to Hyundai's successful N division. Now, the automaker has officially confirmed the launch of this new venture, dubbed Magma. The name suggests an exciting lineup of high-performance vehicles on the horizon.

The concept, which was shown off at the Genesis House brand centre in New York City, appears to be ready for production, so it is probably a good representation of the production GV80 Coupe, which should be in showrooms in 12 to 18 months.