Toyota’s 2024 SEMA Star: 4Runner TRD Surf Concept Unveiled

This bold, rugged take on the newly redesigned 2025 4Runner, unveiled in a sneak peek last Thursday, showcases a blend of nostalgia and innovation that’s likely to resonate with adventure seekers and surfers alike.

Toyota's 4Runner TRD Surf Concept pays homage to early-generation 4Runners that featured a removable rear canopy an element Toyota has brought back in style. Inspired by the 1980s, when the 4Runner was a staple on Southern California beaches, Toyota designed this concept for today’s surf culture while keeping vintage aesthetics alive.

Built for the Beach: Design and Mechanical Innovation

The 4Runner TRD Surf Concept is crafted from the 2025 4Runner TRD Limited but comes with significant modifications, including a bold shift from a four-door to a two-door design. Toyota tested the concept on a previous-generation 4Runner before finalizing the design, blending traditional craftsmanship with modern 3D printing techniques to create custom parts tailored to this concept’s unique build.

One of the most complex elements is the detachable canopy, which Toyota designed to ensure a seamless fit with symmetrical cutlines on both sides of the vehicle. This canopy is also engineered for practicality, allowing a single person to easily remove or reattach it a perfect feature for surfers aiming to hit the beach on short notice.

Rugged Upgrades for Off-Road Adventures

Toyota upgraded the chassis with off-road capabilities in mind, including a long-travel suspension system with billet aluminum A-arms, a custom front axle, and 17-inch wheels wrapped in robust 37-inch tires perfect for tackling beach dunes and off-road terrain alike. The concept also features waterproof flooring inside, a thoughtful touch for sandy, saltwater-filled adventures.

Hybrid Power and Performance

Under the hood, the 4Runner TRD Surf Concept runs on the same advanced hybrid powertrain found in the 2025 4Runner. The system combines a 2.4-liter turbocharged four-cylinder engine with an electric motor, producing 278 horsepower and distributing power through a full-time four-wheel-drive system equipped with an electronically controlled dual-range transfer case. To add a bit of extra flair, Toyota fitted a TRD sports exhaust for a resonant exhaust note that matches the concept’s tough exterior.

Toyota’s 2024 SEMA Lineup: What’s Next?

The 2024 SEMA show kicks off in Las Vegas on November 4, and Toyota has teased that the 4Runner TRD Surf Concept is just the beginning. More surprises are set to be unveiled, showcasing Toyota’s forward-thinking approach to automotive design while celebrating the rich heritage of models like the 4Runner.

This retro-inspired, beach-ready concept is sure to capture the attention of SEMA attendees and Toyota fans worldwide, highlighting Toyota’s commitment to innovation and creativity in off-road vehicle design. Keep an eye on Toyota’s 2024 SEMA lineup for more thrilling concepts and announcements.

4Runner TRD Surf Concept - SEMA 2024 Build - Episode 2 | Toyota