Conquer the Wilderness with the Arctic Trucks AT37 Land Cruiser

Established in 1990 as a specialist arm of Toyota in Iceland, Arctic Trucks has been transforming already legendary 4x4s into vehicles capable of conquering the wildest environments imaginable. With this legacy in mind, the creation of the AT37 based on Toyota’s iconic Land Cruiser comes as no surprise it’s a match made in off-road heaven.

The Arctic Trucks AT37 represents the latest evolution in the brand’s partnership with Toyota, combining decades of off-road expertise with the Land Cruiser’s proven reliability. According to Arctic Trucks, this rugged build “continues their unparalleled record of world firsts and achievements in the most extreme conditions imaginable.” From icy tundras to unforgiving deserts, this Land Cruiser is designed to excel where others falter.

Beefy Tyres and Purposeful Design

The AT37 name reflects the enormous 37-inch tyres fitted to the vehicle, a key feature that sets it apart from the standard Land Cruiser. Buyers can choose between two BF Goodrich tyre options, the versatile All-Terrain T/A K03 or the tougher Mud-Terrain T/A KM3, which offers exceptional grip and durability across a variety of extreme conditions. The dual-valve forged wheels, designed for both aesthetics and practicality, allow for precise monitoring and adjustment of tyre pressures during off-road adventures.

To accommodate this oversized rubber, Arctic Trucks has extensively modified the Land Cruiser’s body. The new widebody design is constructed from ten bespoke components, including extended arches, side steps, and redesigned bumpers. Notably, the rear axle has been relocated to increase the wheelbase, further enhancing the vehicle’s stability. Despite its off-road focus, Arctic Trucks promises that the AT37 remains “surprisingly comfortable and composed” on regular roads – making it as versatile as it is capable.

Upgraded Suspension for Next-Level Capability

Beneath the surface, the AT37 boasts an advanced suspension system developed in collaboration with Dakar-winning specialists R53 Suspension. With significantly increased travel, hydraulic bump stops, and R53’s innovative OptiFlow technology for optimised damper performance, this suspension setup is built to absorb the harshest shocks, whether from rugged trails or urban kerbs. The system is also two-way adjustable, allowing drivers to tailor the setup to suit their specific needs. Overall, the AT37 sits 40mm higher than a standard Land Cruiser, providing unmatched ground clearance.

Arctic Trucks knows that off-road enthusiasts often demand more than just impressive tyres and suspension. That’s why the AT37 comes loaded with practical features for serious adventurers. The rear multifunction receiver hitch can accommodate various attachments, from winches to barbecue setups perfect for those who take their expeditions to the next level. Other thoughtful additions include Arctic Trucks-branded mudguards for both axles and a liberal sprinkling of badges that let everyone know this is no ordinary Land Cruiser.

Pushing the Limits of Performance and Durability

Thomas Cogez, Toyota’s Sales and Marketing Director for Africa, summarised the collaboration between Toyota and Arctic Trucks perfectly: “By combining Toyota’s world-renowned engineering excellence with Arctic Trucks’ expertise in creating extreme off-road vehicles, we aim to deliver a next-level driving experience that will redefine performance and durability in challenging terrains. Together, we’re pushing the boundaries of adventure and reliability.”

This robust machine is set to launch in the second quarter of the year as either a dealer-supplied vehicle or a conversion package for customers in Europe, North America, Africa, and the Middle East. For UK buyers facing the limited availability of new Land Cruisers, the AT37 could be a compelling option albeit a pricey one. With second-hand Land Cruisers often selling for over £80,000, an Arctic Trucks version could easily tip into six-figure territory. But for those who see the standard Defender as too tame, the AT37 might be the ultimate solution.

Conclusion

The Arctic Trucks AT37 is more than just an upgrade it’s a statement of intent. Built to thrive in the most punishing environments on the planet, it combines Toyota’s legendary engineering with Arctic Trucks’ unparalleled expertise. Whether you’re crossing a frozen tundra or navigating a sandy wasteland, the AT37 is a 4x4 that promises to handle whatever the world throws at it and look brilliant doing it.

For off-road enthusiasts seeking a machine that rewrites the rulebook, the AT37 is an exciting chapter in the Land Cruiser’s already iconic story.