Novitec’s Bold Transformation of the McLaren Artura

While its V6 plug-in hybrid powertrain is a step forward in terms of technology, its design has been described as neither daring nor revolutionary. The Artura is undoubtedly a beautiful car, but some expected a more adventurous approach for McLaren's first series production hybrid.

Novitec, the renowned automotive tuning company, is known for taking high-performance cars to the next level. With their latest upgrade package, Novitec promises to bestow the mid-engined Artura with a more striking presence. The modifications include a variety of carbon fiber components that significantly enhance the car's aesthetics and performance.

One of the standout features of Novitec's upgrade is the new front bumper designed to reduce lift. The car boasts intake covers and a rear wing that can only be described as spectacular. This rear wing, a massive structure that looks like a giant halo over the engine deck, is unlike anything seen before. Novitec claims that this design not only adds visual drama but also improves handling stability at high speeds, working in tandem with the upgraded front end.

For those who felt the Artura lacked visual impact, Novitec’s modifications provide a bold solution. The transformation doesn't stop at the bodywork. The tuning company has also enhanced the Artura's stance with a 20mm suspension drop, thanks to Novitec’s bespoke springs. This drop, combined with forged Vossen MC3 wheels (19 inches at the front and 20 inches at the rear), gives the car a more aggressive and planted look. Despite the choice to showcase these wheels on a black car, making them harder to distinguish, they undoubtedly add to the vehicle's dynamic appearance.

In addition to the visual and aerodynamic upgrades, Novitec has also improved the Artura's performance. A new exhaust system not only amplifies the sound of the V6 engine but also adds an extra 35 horsepower. This enhancement brings more excitement to Artura’s driving experience, appealing to supercar enthusiasts who crave both performance and auditory drama.

Inside the cabin, Novitec offers a range of customization options, allowing owners to tailor the interior to their tastes. Given that the earliest Artura models are currently available from £150k and often come in subdued color schemes, Novitec's extravagant modifications offer a way to make a bold statement.

In summary, while the McLaren Artura may have started as a subtly refined hybrid supercar, Novitec’s upgrades push it into a realm of eye-catching extravagance and enhanced performance. For those seeking a supercar that turns heads and offers an even more exhilarating drive, Novitec’s Artura is the answer.

Novitec McLaren Artura exhaust sound only