Ineos Grenadier Grandmaster: Chelsea Truck Co.'s Road-Ready SUV

We’ve seen this with icons like the Mercedes-Benz G-Class, Land Rover Defender, and Suzuki Jimny. Now, the Ineos Grenadier is the latest off-road powerhouse to undergo this transformation, courtesy of the Chelsea Truck Company (CTC), with their new Ineos Grenadier Grandmaster.

Following its all-terrain Expedition model, the Chelsea Truck Company’s latest creation the Grenadier Grandmaster brings an upscale, road-focused aesthetic to Ineos’s most capable 4x4. Described by CTC as “capturing the soul” of the original Grenadier, the Grandmaster maintains its rugged DNA while showcasing a refined, OEM+ inspired design that blends luxury with the familiar toughness.

Design Details: Carbon Fiber and Sophisticated Styling

The Ineos Grenadier Grandmaster distinguishes itself with a suite of eye-catching upgrades. Widened by 40mm thanks to exposed carbon-fiber arches, the Grandmaster commands attention on the road while filling out its broader stance with 9x20-inch forged alloy wheels. A central roof light, also in exposed carbon, ensures visibility in any urban setting. The new Dakar-style grille, complete with center lights, and ‘Alpine’ spec window covers reveal this model’s road-friendly focus. All-terrain tires remain standard, while bold 100mm exhaust tips accentuate the signature inline-six engine’s presence.

Luxurious Volcanic Blue Interior

Inside, the Grenadier Grandmaster’s cabin features a lavish overhaul. Finished in a striking Volcanic Blue Nappa leather, the interior covers everything from the seats and door panels to the grab handles and gear gaiters. CTC describes this setup as a “seamless blend of luxury and comfort,” offering a sophisticated experience rarely associated with the rugged Grenadier. With this dramatic shift in interior design, the Grandmaster interior is poised to redefine expectations for Ineos's adventurous SUV.

Upgrade Options and Customization

While the Grandmaster is being introduced as a standalone model, many of its unique parts will likely be available through CTC’s online store. Current offerings include a hard spare wheel cover for £700, body kits ranging from £6,000 to £9,000, and a 30mm suspension lift kit priced at £825. Fans of the brand can expect to see new additions, such as the rear valance, a bold rear wing, and a contrast roof, hitting the CTC catalog in due time.

Pricing and Availability

While an official RRP for the Grenadier Grandmaster is yet to be announced, the price is expected to land within the £70,000 to £100,000 range, making it a potentially more affordable option compared to similarly modified Defenders or G-Classes. With its commanding presence and premium upgrades, the Ineos Grenadier Grandmaster is likely to turn heads and maybe even squeeze into a few urban parking spaces in style.

For those seeking the ultimate blend of off-road heritage and on-road sophistication, the Ineos Grenadier Grandmaster by Chelsea Truck Company offers an impressive alternative.